Types of Information Collected
(b) Personal Information Collected. In order for the User to access the Services and to purchase products that Elixir may offer via the Services, Elixir requires the User to provide it with information that personally identifies the User ("Personal Information"). Personal Information may include: (i) Contact Data (such as the User's name, mailing and e-mail addresses); (ii) Financial Data (such as the User's account or credit card number); and (iii) Demographic Data (such as the User's zip code, age and income). If the User communicates with Elixir by e-mail, posts messages to any of Elixir's chat groups, bulletin boards or forums, or otherwise completes online forms, surveys or contest entries, any information provided in such communication may be collected as Personal Information.
Uses of Information Collected
The collection and use of Personal Information will be limited to the following purposes: establishing and maintaining a contractual relationship between Elixir and the User; managing, administering, providing, expanding, and improving the Services; customizing said Services to the User's tastes and preferences; analyzing and measuring the use of the Services; creating and marketing new features and services; sending updates of the Services to the User; sending, by traditional and electronic means, technical, operational and commercial information relating to the products and services offered by or through Elixir; or sending the User voluntary surveys.
Other Limits to User's Privacy
Elixir has adopted the legally required security measures for the protection of Personal Information and has installed all the technical means and measures available to it in order to prevent the loss, incorrect use, alteration, unauthorized access and theft of Personal Information provided to Elixir. The User should nevertheless be conscious that Internet security measures are not impregnable.
The Services contain links to other web sites. Elixir is not responsible for the privacy practices or the content of such web sites. Elixir also makes chat rooms, forums, message boards, and news groups available to the User. The User acknowledges that any information that is disclosed in these areas becomes public information. Elixir has no control over its use and the User should exercise caution when deciding to disclose Personal Information.
Sharing of Personal Information
Elixir shares Demographic Data with advertisers and other third parties only on an aggregate basis, and no personal information shall be disclosed to advertisers or third parties without the express consent of the User.
User Ability to Access, Update and Correct Personal Information
Confidentiality and Security of Personal Information
User's Acceptance of These Terms